A twelve-slide sponsorship deck

The Situation

The events were working. The document selling them was not.

Bing Bong runs invite-only parties at the edges of major crypto conferences: New York, Miami, Vegas, Paris, Dubai. Rooms of 400 to 500, sold out. Co-branded activations with Liquid Death, Pudgy Penguins, Avalanche, Brave, Playember and Rug Radio. Press from CoinDesk through to MarketWatch.

The deck carrying all of that was built in an AI template tool. A stock photo of the Austin skyline, the chrome logo composited over it in a cowboy hat, the date and city in whatever display face the template offered.

It took an afternoon to make and it read like one. Bing Bong was selling proximity to something expensive while handing over a document that argued the opposite.

Process

Before The Slides

The entire brand was one logo.

Bing Bong had a chrome logotype on their Twitter and not much else. No palette, no type, no guidelines. The brief I set was one line: theme it off the chrome, look at how other live events carry themselves, and put a board in front of the client before building anything.

The board came back the next morning: a holographic sheet, chrome sparkles, a poster setting one word three times in hollow outline. A day of work, and it moved the argument about what the deck should look like to the front of the project instead of the middle of it. The client approved the direction, and all twelve slides were built inside it.

Four references from the board, and where each one landed.

• Black grounds, never flat whiteEvery slide sits on a soft, faintly iridescent near-black field
• Chrome four-point starsThe sparkles on the Effect and Talk slides, and on this page
• One word set three times, hollow behind solidThe outline echo dropped under every section title
• A holographic sheet, pink through blueThe pastel spectrum running letter by letter through the headline

The argument

Ordered Around The Objection

A template holds information. It cannot argue.

The rebuild put the slides in the order a sponsor thinks in, so each one answers the question the last one raises. Five of the twelve carry that spine, and each is captioned in the deck below. The rest, including both chapter cards, the viral moments, the Dubai activation with Rug Radio and the press wall, sit between them.

Why This One Matters

Bing Bong did not fail because they used AI.

They used it in place of judgment. Speed stopped being scarce. Knowing which slide goes second did not.