STRIKE
SENSE

Client
Strike Sense
Role
Art direction, product imagery, web design
Tools
Framer, AI image generation from CAD
Deliverables
Brand identity, product imagery, website, pre-order page

Brand identity, product imagery, a website and a pre-order page for a clip-on hit sensor for Taekwondo sparring, built by a team of engineering students.

Athlete in a black sparring vest with the Strike Sense sensor strapped across the chest

From CAD model to athlete

The team had a working prototype, a CAD model and a domain. I generated the product photography from that CAD model with AI image tools, so the sensor on the athlete keeps the real housing: the strap slots, the controls, the single red digit.

The team’s CAD model

The finished sensor strapped across a black sparring vest

The same sensor, on an athlete

The brand

A shield split blue and red, with the two S shapes cut through it. Special Gothic Expanded One for the wordmark and headlines, Poppins for everything else.

Strike Sense brandmark: a shield split blue and red Strike Sense wordmark
#0D1331
#2A377F
#A31D21
#FFF8F3
#C7C5C2
#575757

Aa

Special Gothic Expanded One

Count every strike.

Aa

Poppins

Train with precision. Real-time strike counting, no guesswork.

Strike Sense brandmark on a lit wall sign
Strike Sense brandmark printed on a white shipping box Strike Sense brandmark embossed on a dark business card

The website

A one-page site in Framer for dojo owners and instructors: what the sensor does, how it straps on, and a sign-up for the pilot program. This is the live site; scroll it.

View strike-sense.com
The Strike Sense homepage on a phone The pilot program sign-up form on a phone

The pre-order page

I then designed a pre-order page in Framer with two doubts to answer: that Strike Sense is another electronic vest, and that the hit detection works. Its product shots came from the same CAD model.

Top of the pre-order page: the sensor on an athlete beside the headline The sensor, not the vest The pre-order page's three steps: strap it on, spar as normal, watch the count
Abhinav Patel
“Carson was very easy to work with. He really understands the business aspect of creating marketing materials, and focuses on how to target the exact demographic we needed at the time, while still leaving room to pivot in the future, which is exactly what we wanted out of working with them.”
Abhinav Patel, Founder, Strike Sense